What to Expect

Congratulations on your engagement! This is undoubtedly one of the most exciting seasons in your life, and we are honored that you have considered allowing us be a part of it! At A Storybook Ending Bridals, we have been serving brides from around the country for over 30 years, and we take pride in being one of the best in the industry! 

**At this time, please refer to our COVID policies listed on the home page instead of the WALK-IN option.  We have paused the WALK-IN option described below until after Labor Day.  Please call 563-659-3983, email us storybookbridalshop@gmail.com, or message us on our social media pages to set up your FREE appointment!


You do not need an appointment to view our bridal lines.  We simply work on a first-come, first-serve basis.* If you do desire an exclusive bridal appointment, we have options.  See below for more details or under the tab "Inquire about an Appointment".  Saturdays are usually our busiest day of the week, so we recommend making sure you have plenty of time in case you have to wait for a bridal consultant.  We promise, our exemplary service and selection will be worth it! They are what make us the number one destination for bridal in the area! If you do have to wait, you can shop our boutique or enjoy a drink in our coffee and wine bar.  Our weekdays are much quieter, so if you would prefer that setting, we would be happy to serve you then! Whichever day you decide, we guarantee that your experience will be enjoyable! 

When you arrive at our store, you will be warmly greeted by our staff.  We do ask that customers and your guests remove their shoes at the door to protect the gowns and keep the interior of our store clean.  Once you have registered at the front counter, one of our staff will give you and your party a tour of our store.  She will show you our system of selecting the gowns you would like to try on. In general, we normally allow up to an hour and a half with your consultant. This is usually ample time for you to find the dress of your dreams. Your goal is ours: To find the perfect dress for your individual wedding. That is what our bridal stylist is there to help with. Not only will she help you find the dress of your dreams, but she will also give you the experience of a lifetime as she matches accessories to make your wedding look as unique and beautiful as you! 

If you say "'YES' TO THE DRESS" on your first visit, you will receive some "bridal cash" towards your wedding gown. Your bridal cash will only be available to use on your first visit, so we encourage you to bring the people you need to make a decision that day. You don't want to lose out on this valuable, limited-time offer. Once you purchase your gown, we have amazing package programs where you can save money on everything else you purchase from us, including your bridesmaid dresses, jewlery, undergarments, mothers, and flower girl dresses. Pressing is included free for all merchandise purchased from our store. Our goal is to make everything as easy and worry-free as possible for you.  

If you have more questions, check out our FAQ's tab, or you can always contact us directly. 

Thank you again for considering us in your bridal shopping experience.  Our staff looks forward to working with you!

Crystal Gray, Owner


*We do have VIP Private Appointments available for a fee.  See our "Appointment Options" tab for more information or contact us. We would be happy to give you more information on this option.