What to Expect

Congratulations on your engagement! This is undoubtedly one of the most exciting seasons in your life, and we are honored that you have considered allowing us be a part of it! At A Storybook Ending Bridals, we have been serving brides from around the country for over 34 years, and we take pride in being one of the best in the industry! 

To get started, we have 3 appointment options for you to choose from:  our Complementary Bridal Appointment, Mini Party Bridal Appointment, or Exclusive Bridal Appointment.  For additional information about each appointment, please click HERE.

Wondering what to expect when you arrive for your appointment? Relax, and enjoy the experience you’ve been dreaming of since you were a little girl! When you arrive at our store, you will be warmly greeted by our staff.  We do ask that customers and guests kindly remove their shoes at the doorthis is how we protect the beautiful gowns and keep the interior of our store clean. Once you have registered at the front counter, one of our staff members will give you and your guests a tour of our store.  You will be shown our simple system of selecting the bridal gowns you would like to try on. In general, we allow up to 1.5 hours with your consultant. This is usually ample time for you to find the dress of your dreams. Your goal is ours: To find the perfect bridal gown to match your wedding vision. This is exactly what our expert bridal stylist is there for. Not only will she help you find the wedding dress of your dreams, but she will also provide you with the experience of a lifetime as she matches accessories with your gown to create a bridal look that is as unique and stunning as you! 

If you say "'YES' TO THE DRESS" on your first visit, you will receive our "bridal cash" towards your wedding gown. This bridal cash will only be available to use on your first visit, so we encourage you to bring the people who are essential to helping you make a decision that day. You don't want to lose out on this valuable, limited-time offer. Once you purchase your gown, we have amazing package programs where you can save money on everything else you purchase from us, including your bridesmaid dresses, bridal jewelry, undergarments, mothers dresses, and flower girl dresses. Complementary gown pressing is included for all merchandise purchased from our store. Our goal is to make everything as easy and worry-free as possible for you.  

If you have more questions, check out our FAQ's tab, or you can always contact us directly by texting 563.221.1255, calling our store at 563.659.3983 or messaging us on our social media pages. 

Thank you again for considering us as you begin shopping for your bridal gown. Our staff looks forward to working with you!

Crystal Gray, Owner